When you connect your iPhone or iPod touch to your computer, or right click iPhone or iPod Touch in iTunes and select Back Up, certain files and settings on your iPhone or iPod touch are automatically backed up to your computer. You can restore this information if you need to (if you get a new iPhone, for example, and want to transfer your previous settings to it).
The backed-up information includes text messages, notes, call history, contact favorites, sound settings, widget settings, and more.
In addition, photos in Camera Roll on your iPhone or in Saved Photos on your iPod touch are also backed up.
iBackupBot for iTunes give you the ability to browse, view, export and modify iTunes backup files. With built-in plist Editor, Hex Editor, Text Editor, database viewer, image viewer, SMS message viewer, notes viewer, address book viewer and media browser, you can view and edit any file that iTunes backed up from iPhone/iPod Touch to your computer.

It can export SMS messages, notes and address book to text file or Excel file. It also give you the ability to edit backup files and restore them back to your iPhone/iPod Touch, So you can do many things that you can not do before, e,g customize carrier name, modify game data file, and more, no jailbreak required!

If you want view and export SMS messages, Contacts, Notes for sharing with friends or just for archive.
If you lost your iPhone, you need iTunes Backup Manager to view and export your SMS messages, Contacts, Notes and so on.
If you want maintains multiple backups of different time for one iPhone or iPod Touch, and select to restore which one back to iPhone or iPod Touch freely.
If you want customize iPhone carrier name, time string, dock type to give your iPhone or iPod Touch a new look, or want modify game data file.
If you want browse and export media contents include Camera Roll, Voice Memo, Voicemail and others.

You need iBackupBot for iTunes, a must have tool for iPhone/iPod Touch owner!